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The company is set up by Lærke Rune who is a Copenhagen based product and furniture Designer, graduated from The Royal Danish Academy of Fine Arts, School of Architecture.
The Loullou-universe is a concept evoked from the imagination of Lærke Rune. Lærke created the LOULLOU-universe as a place where children's creativity and imagination can unfold. The LOULLOU-Universe is a line of architectural toys, designed not only to be appealing, but to open the minds of our little ones´ and let his or hers fantasy and imagination wander, The LOULLOU-Universe is a place where children's imagination can be set free.
“The name “Loullou” is the first spoken words of my first born daughter Karla.” Lærke explains. “Before Karla developed her linguistic skills she found peace in a little simple silk scarf. It was her most precious thing and she cuddled it, stroked it softly round her cheek and nuzzled it between her fingers. She called this special cuddly-silk-scarf LOULLOU. From this simple, soft and pure scarf the seeds for LOULLOU-universe were sown and the name was born.”
The LOULLOU-universe is a special place, thought and designed specially to stimulate all stages in our children's development in a pure and natural way. It is of the utmost importance that all products and manufacturing are made from sustainable and organic materials, that is why all wood used in the LOULLOU-universe are FSC-certified. Forests matter and so does our children’s health. LOULLOU only uses organic materials and paint in their production line and all products are easy to assemble with no use of adhesives.
LOULLOU believes that our children's development is closely linked to natural and free imagination. Using natural materials and earthbound colors emphasise and helps to stimulate that behaviour in all stages of our children's growth and development.
1st Play is the first member to the LOULLOU-Universe family, it´s a baby gym Lærke Rune designed for Karla. The gym was designed to awaken her imagination and encourage her appetite for exploring.
The LOULLOU-Universe is in its beginning but with lots of new family members on its way.