The rise of CozyKidz
CozyKidz was founded in 2014 by Vincent and Hebe van Asten. They started it at their kitchen table with the goal to become the coolest kids furniture and accessoiry shop in The Netherlands. Both being mediaprofessionals but with a strong urge to create something of their own and to spend more time at home with their two small children instead of being on set for long days or in traffic for hours per day. With Vincent as the handy man and Hebe her talent for content and style they decided to make a go for it on the world wide web. Never knowing they would learn so much about design, marketing and ofcourse all the ins and outs of the childrens interior design business.
“It’s great to watch CozyKidz grow from a simple webshop with perhaps 30 items in it to a shop with thousands of gorgeous items from all over the world. Without investors but really with our own blood sweat and yes, there have been tears too.” Says a proud Hebe. “The first couple of months Vincent was in my old office untill the middle of the night painting closets and dressers he picked up with a borrowed van all over the country while I was sitting at the kitchen table trying to figure out the back end of a webshop. ”
The CozyKidz webshop
Since the start the website has been redesigned three times and the shop moved from the office in their house to a warehouse/showroom and since december 2016 CozyKidz moved again to a prime location and a warehouse/showroom 3x the previous size filled with designer furniture and kids deco items. “It really is like a candyshop for a kid. We only sell items that we love and matches us on the levels of originality, quality, exclusivity and novelty. Only if we want it in our own home and it makes us truely happy it’s good enough for our customers. ”
CozyKids keeps developing and innovating. “Leaning back is not an option. We are constantly working on creating a more customer friendly website so our customers get a great shopping experience. But what is most important to Vincent and Hebe is that CozyKidz stays real. “We are not a business with expensive CEO’s making whopping amounts of money. We pack all our parcels with great love and care. We still do a little happy dance with every order that comes in. Because that’s us. We are CozyKidz.” ”